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Our goal is to transform the sports industry by introducing a cutting-edge social media platform fused with a digitized sponsorship marketplace. By doing so, we'll not only enable sports clubs and athletes to build deeper connections with their fans but also give them access to the funds they need to excel.


Our innovative platform connects fans, athletes, sponsors, and clubs like never before, leveraging the power of digital technology to revolutionize the way the sports economy operates.

Our team

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Malin Baryard

Baryard won numerous titles and awards, including the Swedish National Championship in 1998 and 2001. She also won the Olympic Games in 2020 and the World Championships in 2022.

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Joel Lundqvist

Winning multiple championships and representing his country at the international level, his leadership skills and two-way game make him a valuable player on and off the ice.

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Walter Wallberg

Mogul skier with numerous medals in major international competitions, including the Olympic Games and the World Championships.

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Charlotte Kalla

Cross-country skier with numerous medals in major international competitions, including the Olympic Games and the World Championships.


Henrik Larsson

Won 17 major titles during his career, including 7 league titles, 2 domestic cups, 1 Champions League, 1 UEFA Super Cup, 1 Spanish Super Cup, and 5 individual awards.


Fredrik Niemelä

Former professor in Computer Science and a key contributor to the development of Spotify. Has won multiple medals at Swedish and World Championships in programming, as both a contestant and a coach.


Sebastian Lundgren

Increased sales of a billion dollar company by over 450% in 12 months. Great experience and track record within sports marketing and sales.


Rustan Håkansson

Award-winning for the fastest-growing company in Sweden and designer of several internationally popular board games.


Alicia Pierrou

One of Sweden's foremost experts in social media. Trained and coached top athletes and influencers in Sweden on how to be successful in the digital age.


Jose Berengueres

Highly respected professor in data visualization, renowned for his ability to simplify complex insights. He is recognized as a leading expert in the industry and has authored several books on the subject.


Jesper Nordin

Jesper has over 20 years of experience in sports marketing and sales. He is a board member of Intersport, the world's largest sports chain, and currently serves as the company's Sales Director.


Karl Ole Möller

Over 20 years of experience in sports law, covering transactional and regulatory areas such as sponsorship, M&A, governance, regulations, transfers, player contracts, and image rights. Also working for UEFA.

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